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A new type of Brand.

Fashion's current climate.

While fashion brands and luxury empires struggle to make ends meet, collapsing under the pressures of a new ecosystem and a conscious consumer, Intellectual Property (IP) based entertainment, such as Pokemon, are reporting record growths.

Fashion will no longer operate in the way it always has.

Fashion has no room to operate in the markets that are evaporating.

The future of fashion lies in fiction.

At Light, we embrace this shift in consumer behavior as the most viable way forward.

Light is the birth of new type of brand, paving the way forward for the future of fashion. 

Creating systems where fashion can operate as a sustainable practice.

Utilizing technologies to create worlds and tell stories, Light challenges the cyclical nature in which we currently create, advertise and consume fashion.

What makes Light Different?

Our

Easy and Simple Trading Tools

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By yielding the full power of technology and commerce channels, Our community has their say in what we bring to the market.

Each piece of our main line is created through digital sampling and visualized with realistic renders.

These designs are presented and listed to our community and consumer for pre-order. Once our community decides they want this piece and our preorder goal is met, we manufacture the garment.

Sustainable business practice:

* simplified version of the Light pipeline, download the free complete white page for all information.

We create stories that last:

We have seen the true cost of mass-marketed trends and fast fashion, that is why we are creating new marketing systems that promote pieces for years on end.

Not only are we designing products that last, we want to create worlds and narratives that transcend generations.

We are positioning all our marketing material in lasting assets, ensuring the garments you wear hold their value over time. 

Headed by our illustrated novel series, Our characters will create individual values that our community can empathise with.

Our community can take on their favored characters traits, whilst wearing their clothes.

Light will not only be a brand, it will be a world. 

Our product:

Our products are inspired by the textures of nature.

How we can replicate these textures through contemporary silhouettes and innovative fabrics. 

We study geometric abnormalities and natural degrading effects, translating the universal ideas that lead in to rising and falling. 

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What we Value:

We strongly believe that we are not in the fashion industry, we are in the garment ownership industry.

We care about longevity and well designed products that last.

We believe in and aspire to create a future where nature, technology and humanity are thriving in one ecosystem.

Our belief that "life follows art" motivates us to create a way in which the industry can follow.

We believe that the development in technology and alternatives means that an animal should not be harmed to create clothing. 
We are proud to be a Vegan brand.

To ensure that we care, we keep our team small and lean.
That way we can listen and adapt to our community and best practices.

Well designed garments that last

Why we do it:

Our main objective at Light is to create a future where fashion can operate as a sustainable practice.

Our main game is to hero in this new wave of fictional brands.

Are you in for the adventure?

Essentials line

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About the founder

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Since Graduating a Bachelors of Branded Fashion Design in 2022, Founder Jackson Cowden, has leveraged his ability to create fictional worlds and visualize fashion products before they are even sampled. His skills in the fashion technology field have earnt him recognition in the industry.

Featured in multiple publications including Vogue, Marie Claire and LadBible, as well as working with the biggest companies in the world in Pepsi, Fortnite and the NFL.

Now Cowden embarks on his own journey. 

Bringing his personal values and beliefs to life through the brand Light.

Roadmap

Want to support the future?

This adventure is very much a big mountain, one that is not easily climbed alone. 

You can also support and share ideas with Jackson by engaging and following all posts on Social channels.

If you have an especially strong calling to help bring this world to life, you can make a pledge by preordering "Light: Volume 1".

Join the waitlist

With your continued support brands like Light can reshape how we consume fashion.

If you cant make a commitment just yet, join the free mailing list below.

Light

Fiction will save Fashion.

While fashion brands and luxury empires struggle to make ends meet, collapsing under the pressures of a new ecosystem and a conscious consumer, Intellectual Property (IP) based entertainment, such as Pokemon, are reporting record growths.

Fashion will no longer operate in the way it always has.

The future of fashion lies in fiction.

At Light, we see that embracing this shift in consumer behavior is the most viable way forward.

Light is the birth of new type of brand, paving the way forward for the future of fashion. 

Creating systems where fashion can operate as a sustainable practice.

Utilizing technologies to create worlds and tell stories, Light challenges the cyclical nature in which we currently create, advertise and consume fashion.

 

What makes Light different?

Our community first sustainable business model:

By yielding the full power of technology and commerce channels, Our community has their say in what we bring to the market.

Each piece of our main line is created through digital sampling and visualized with realistic renders.

These designs are presented and listed to our community and consumer for pre-order. Once our community decides they want this piece and our preorder goal is met, we manufacture the garment.

Our main line is backed by an Essentials line.

This line offers our community a piece of "Light" on demand, at a reduced price.

We create stories that last:

We have seen the true cost of mass-marketed trends and fast fashion, that is why we are creating new marketing systems that promote pieces for years on end.

Not only are we designing products that last, we want to create worlds and narratives that transcend generations.

We are positioning all our marketing material in lasting assets, ensuring the garments you wear hold their value over time. 

Headed by our illustrated novel series, Our characters will create individual values that our community can empathise with.

Our community can take on their favored characters traits, whilst wearing their clothes.

Light will not only be a brand, it will be a world. 

Our Values:

We strongly believe that we are not in the fashion industry, we are in the garment ownership industry.

We care about longevity and well designed products that last.

We believe in and aspire to create a future where nature, technology and humanity are thriving in one ecosystem.

Our belief that "life follows art" motivates us to create a way in which the industry can follow.

We believe that the development in technology and alternatives means that an animal should not be harmed to create clothing. 
We are proud to be a Vegan brand.

To ensure that we care, we keep our team small and lean.
That way we can listen and adapt to our community and best practices.

Our Product:

Our products are inspired by the textures of nature.

How we can replicate these textures through contemporary silhouettes and innovative fabrics. 

We study geometric abnormalities and natural degrading effects, translating the universal ideas that lead in to rising and falling. 

While our mainline experiments with textiles and innovative designs,

Our essentials line will supply our community with staples and basic garments with a taste of the mainline.

Why we do it:

Our main objective at Light is to create a future where fashion can operate as a sustainable practice.

Our main game is to hero in this new wave of fictional brands.

Are you in for the adventure?

About The Founder:

Jackson Cowden

Since Graduating a Bachelors of Branded Fashion Design in 2022, Founder Jackson Cowden, has leveraged his ability to create fictional worlds and visualize fashion products before they are even sampled. His skills in the fashion technology field have earnt him recognition in the industry.

Featured in multiple publications including Vogue, Marie Claire and LadBible, as well as working with the biggest companies in the world in Pepsi, Fortnite and the NFL.

Now Cowden embarks on his own journey. 

Bringing his personal values and beliefs to life through the brand Light.

How you can support the future:

This adventure is very much a big mountain, one that is not easily climbed alone. 

You can also support and share ideas with Jackson by engaging and following all posts on Social channels.

If you have an especially strong calling to help bring this world to life, you can make a pledge by preordering "Light: Volume 1".

With your continued support brands like Light can reshape how we consume fashion.

If you cant make a commitment just yet, join the free mailing list below.

Roadmap:

Where to from here:

If you want to stay invested in the development of light, join the community by subscribing to the free mailing list below.

Join the waitlist

* simplified version of the Light pipeline, download the free complete white page for all information.

Join the waitlist

Do you want to be a part of the future?
Start the conversation

Email

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  • LinkedIn
  • Instagram

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